OIOPublish Review - Cut The Middleman and Get What you Fully Deserve
Wordpress, Make Money OnlineTags: advertise, contextual advertising, Oiopublisher, Wordpress.
Simon Emery, one of our blog author has came out with something innovative that might revolutionize how publishers and advertisers can work hand in hand to cut contextual ad management companies like Text-link Ads, Kontera and many others. Is his model viable? Let’s find out.
Reason for OIOPublish
Firstly and most importantly, it doesn’t cost anything for you to register with them, and OIOPublish don’t take any fees or undercut any fees that is coming from the advertiser, meaning you as a publisher gets 100% of the ad revenue placed on your publication.
OIOPublish Direct simply allows you to have a module placed in, effectively allows advertiser to purchase an ad from the module and have it automatically recorded on a administrative panel which you can approve or disallow the ad. You can read more in details via their FAQ
2 Solutions Offered
OIOPublish Direct currently allows two options, having a plug-in for wordpress and a full hosted version if you have no knowledge or ways to install the plug-in provided. I’ll review both the options.
Downloading and Setting plug-in for Wordpress
Downloading the plug-in and installing it was fairly easy since we are just placing the unzipped version into the /plug-ins directory and activating it via the plug-in panel. You will just have to add the functions on wherever you want the purchase links for advertisers and the link zones to appear as well on your publication.
The version at the point of this review is 1.04
Settings for plug-in
You are allowed to do tests on your own by enabling the Test Pay Mode and Links Test Mode. I had them enabled for personal testing on this HYIPBlog to see how the ads will appear. Also, you can choose on the options advertiser should pay before or after the approval of the ad (a boon in my opinion). Most options here are well thought and planned. You can set the price of any form of ads
too.
As with other wordpress plugins, just add the function codes to where you want the ‘Make Purchase’ or ‘View more Offers’ link to appear.
Advertising as a client on my publication with OIOPublish Direct
The Wordpress Version
I’ve placed a Contextual Ad with ‘Wordpress can’ on Simon’s latest article on Wordpress to be linked to our forex blog. The process is very straight forward. Find the post, provide the url and match the post number with the keyword/ keywords that you want to link as a contextual ad. Pay up. Poof! The requests get sends to the publisher. I have many choices as an advertiser (The forms of ad include home page, single page, side wide, contextual advertising.
Simon has even included Post Pricing, so you can get the publisher to write a review or a blog entry on your product for more Oompf (kinda like ReviewMe) )
The Hosted Version
The hosted version of OIOPublish looks very similar to the Wordpress Plug-in version. You can set your ad settings through the OIOPublisher website and have a URL to link to from your blog. This caters to non-word press bloggers who wants to use this to sell ads to publishers (Blogspots, Xanga, Whatever, I think you can use it for non-blog publications as well). The available type of ads are all similar to the Wordpress version.
Running OIOPublish Direct as a Publisher
For Wordpress Version
Once an advertiser has placed an ad through OIOPublisher, you have Post Manager and Link Manager for you to manage all your posts. You can view your active ads, approve or reject any incoming new ads, or even see the list of unpaid ads here. It makes managing really easy.
For Hosted Version
It works exactly the same way as the Wordpress version. The only troublesome thing is the ads are not automatically added to your publication. You have to add the codes of the ad manually in. (Meaning you have to remove the codes upon ad expiry too, tsk, switch to Wordpress)
Advertising my ad space availability through OIOPublisher’s MarketPlace
Just login OIOPublish Marketplace and place your blog into the list so advertisers can look for you from the list. There are currently 12 main categories to choose from ranging from Arts to Technology. Pretty sufficient for a start.
Thoughts and Conclusion
The concept will work out very nicely if OIOPublisher’s MarketPlace has ample publishers for advertisers to look. Generally it doesn’t appeal to advertisers for them to look for sources to publish their ads when they can use other services like Google Adsense, Text-Link-Ads have teams to automatically place them to relevant publishers. Of course, direct advertisers who are interested in your website stand to gain the most out of OIO.
You can use it as a standalone system without the help of the listing in OIO Marketplace though experience can be enhanced if OIO have a support/ marketing team that deals with the listings.
The FAQs on both the wordpress plugin version and hosted version can be further improved so its easier to understand. I had trouble navigating through on how it works for the initial part, but things get better and better with updates coming very often (initial stage perhaps? lol).
Opinions and bugs are discussed here in Nobsnetwork, and the author takes good care of most of the suggestions coming in, which is a good thing.
I love the idea of benefiting on full ad revenue, though we still cannot remove the big brothers of the market like TLA and Adsense (till OIO Market matures) completely on our site, but I will be using it here on this blog definitely.
Sign up now for a test drive with OIOPublish!
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I have been using the plugin on my blog for a couple of weeks. No advertisers just yet, but I think the marketplace will start getting more popular, which will in turn bring more potential customers to my blog.
Simon’s recently doing some marketing for OIO, I believe it’ll take off well too